20 Japanese Beauty Products Trending In 2023 | 20 Must-Have Japanese Beauty Products

by Takashi Nomoni
best Japanese Beauty Products

Looking for the best Japanese beauty products for flawless skin? Here are the best Japanese beauty products must-haves listed down for you! Ever wondered how do Japanese women have such flawless skin? Japanese women have been the reason for envy since time immemorial, thanks to their skin that never seems to age, skin that has no traces of any blemishes, and hair that stays put for days.

The credit for this immaculate beauty goes to the revolutionary Japanese beauty products. These beauty products were once well-kept Japanese skincare secrets, but not anymore.

I have a few favorite Japanese beauty products that I cannot go without; I have found these products after a lot of research. And having tried them, I can tell you they sure do work like magic!

In the list below, I have compiled the best Japanese beauty products that you must have if you take your Japanese skincare routine and makeup seriously. With these best Japanese beauty products, I am sure you will soon find yourself having that glow and plumpness that you always wanted.

Best Japanese Beauty
Best for
DHC Deep Cleansing Oil Dry skin 
SK-II Facial Treatment EssenceSensitive skin, dry ski
Naturie Hatomugi Skin Conditioning GelDry skin 
ANESSA UV Sunscreen UV protection
Minon Amino Essential Mask Sensitive skin 
Saborino Face Mask All skin types
Refa S Carat Face Roller Improves blood circulation 
Rohto Melano Anti Spot Essence Dark spots
Shiseido Ultimune Power
Infusing Concentrate  
Mature skin 
Curel Kao Intensive
Moisture Cream
Sensitive skin 
Oshima Tsubaki Camellia
Hair Oil
Dull hair
Koh Gen Do Maifanshi Face
Setting Powder
Utena Premium Puresa
Golden Jelly Mask 
Dry skin 
DHC Lip Cream Chapped lips
Ettusais Pore Care SerumAcne-prone skin, oily skin 
Lululun Balance Moisture Masks Soothing skin
The Silk Canvas Protective Primer Hide fine lines
 Pola Red Ba CreamDry skin

Our Top Selects For Best Japanese beauty Products

  1. SK-II Facial Treatment essence – intensely hydrates skinGet it here!
  2. Naturie Hatomugi Skin Conditioning Gelbest for dry skinGet it here!
  3. Curel Kao Intensive Moisture Creambest for sensitive skin – Get it here!

Which Are The Best Japanese Beauty Products?

#1 — DHC Deep Cleansing Oil

Japanese Beauty Products Must-haves

I absolutely love this product and cannot go a day without it. DHC is one of the best Japanese cosmetics brands and the most loved and trusted beauty brand in Japan.

They provide a wide range of beauty products that are affordable; they also offer supplements, diet, and health products. This deep cleansing oil is one of DHC’s most famous beauty products.

The thing that I love the most about this best Japanese drugstore cleansing oil is that it has a light texture. But do not go by its light texture, this cleansing oil is so effective, it can easily remove your makeup, even if it is your waterproof mascara.

I have dry and dull skin, and this cleansing oil has really helped to moisturize my skin and prevent dryness. So you should definitely include this product in your Japanese skincare routine for dry skin.

This cleansing oil is recommended for people who have dry and sensitive skin like me.

Check out more Japanese cleansing oils here!

Related: Improve your skin texture with these amazing Japanese collagen products. Check it out here!

#2 — SK-II Facial Treatment Essence

Best Japanese Beauty Essence

SK-II facial essence is a beauty product brand in Japan that has won several beauty awards. It is also one of the longest-selling beauty products and has been in the Japanese market for over 35 years.

This is one of the best essences for people who have dry and sensitive skin. It hydrates your face and makes it plump. It also works at removing dryness from your face and helps in the skin renewal cycle. So this is another product you must add to your Japanese skincare routine for dry skin.

This product should definitely be part of your Japanese skincare routine as it’s considered one of the most effective and best Japanese beauty brand.

This product might be a little on the expensive side when compared to other similar products, but it is one of the most trust-worthy Japanese beauty products. If you do not want to purchase a full-sized package of the product, you may first want to get a sample.

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Amazon Japan

#3 — Naturie Hatomugi Skin Conditioning Gel

Best Japanese Beauty Product For Dry Skin

This is another beauty product that you simply must have with you. It is a savior on days when your skin feels tired and tired. This product was chosen as the best skin care product in 2017 by Cosme.

See also  How To Choose The Best Japanese Cleansing Oil For Your Skin Type?

This hydrating gel has a non-sticky texture, which is brilliant for your skin. Due to its non-sticky texture, it penetrates instantly into the skin. This gel is infiltrated with a lot of water that helps in moisturizing your face and making it plump and hydrated.

Naturie is one of the best Japanese beauty brands and once you start using it, you’ll know why!

This hydrating gel can be used for more than one purpose. This hydrating gel is also considered one of the best Japanese toner, emulsion, moisturizer, and serum. You can also use it to hydrate your body.

Japanese skin care secrets
Amazon Japan

Not your type? Check out these best Japanese moisturizers to find the one that suits your skin!

#4 — ANESSA Perfect UV Sunscreen

Best Japanese Beauty Brands

Shisheido is one of the best Japanese beauty products and must definitely be included in your Japanese skincare routine. When it comes to sunscreen, nobody does it better than the Japanese.

This Japanese UV sunscreen comes from one of the most popular brands of Japan – Shisheido. This sunscreen has been right at the top for many years now, thanks to its effectiveness.

This sunscreen by Shiseido provides excellent protection, is waterproof, and has moisturizing ingredients. All of these features work together to make this your go-to beauty treatment to fight the harmful UV rays from the Sun.

Despite having so many benefits, this sunscreen has a very light texture and you will not even feel like you have applied anything on your face. You will never want to switch to any other product after using Anessa.

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Amazon Japan

Check out more products by Shiseido right here!

#5 — Minon Amino Moist Essential Mask

Best Japanese Beauty Products For Sensitive Skin

This moist essential mask has won a lot of beauty awards and is one of the highly regarded face masks in Japan. This face mask was awarded the Best Cosmetics Award by Cosme in 2016.

We know amino acids are the building blocks of protein and help our body in several ways. Amino, when used for the skin, is equally beneficial. The Minon Amino Moist Face Mask uses nine different amino acids and hyaluronic acid to give your face the moisture and hydration that it deserves.

It’s one of the best Japanese skincare products online you can buy and is the best Japanese skincare 2021 product to have!

For people with sensitive skin, this face mask is the answer to all your concerns. It helps in reducing redness and irritation, especially in the cheeks.

If you have always had troublesome skin that is prone to severe breakouts and inflammation, this Japanese facial sheet mask will eradicate all your woes and concerns. All you have to do is keep this mask on for 20 minutes and see the magic happen.

This sheet mask is extremely suitable for dry and sensitive skin.

Best japanese cosmetics 2020

#6 — SABORINO Morning Face Mask

Best Japanese Beauty Products For All Skin Types

Do you often wake up feeling tired and just don’t seem to muster enough energy to go through your rigorous morning Japanese skincare routine?

On such days, all you need to wake up your skin and make it radiant are 60 seconds and this Saborino Morning face mask. This face mask does three different things in just 60 seconds – cleanse your skin, tone your skin, and prime.

The packaging of this product looks like that of wet wipes, however, looks can be deceiving. This package has 32 sheet masks that are loaded with goodness and will last you the entire month.

This is one of the best and cheap cosmetics in Japan and it’s convenient to keep on-the-go.

The essence of this face mask contains hydrating ingredients such as honey, avocado extract, and the famed hyaluronic acid. The masks also contain anti-inflammatory ingredients such as tea tree and orange oils.

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#7 — ReFa S Carat Face Roller

Top Japanese Beauty Products

This platinum face roller is one of the best Japanese beauty product that you just cannot miss out on. No matter what lotion, moisturizer, or gel you choose from the extensive Japanese beauty market, you need to use this roller to get the maximum benefit.

Massaging your face using this roller will improve blood circulation and help the products soak into your skin. You can keep this roller in the fridge to instantly help your eyes depuff. I am a huge fan of this roller and cannot go with my beauty regime without it. So this product must definitely be a part of your Japanese skincare routine.

Japanese beauty products must-haves
Amazon Japan

#8 — Rohto Melano CC Vitamin C Intensive Anti-Spot Essence

Best Japanese Beauty Products For Anti aging

This anti-spot essence is practically a magician for your skin. This essence helps in fading post-inflammatory hyperpigmentation.

This Japanese beauty product is the answer to the Japanse skincare secrets! And you can easily find this Japanese skincare product online.

And if you are somebody who is fighting your pimples from the past, this beauty product is your ultimate savior. This essence has Vitamin C and Vitamin E derivatives that work together to brighten your dark spots. The applicator has a tiny tip that gives you a lot of control when applying the product onto your face or body.

Japanese skincare products online

Related: Reduce the appearance of signs of aging with Japanese anti-aging products. Check it out here!

#9 — Shiseido Ultimune Power Infusing Concentrate

Best Japanese Beauty Products For Mature Skin 

The Japanese beauty product is a skin-boosting pre-treatment that defends your skin against damage and aging. This beauty product prepares your skin for the rest of the products that you’ll put on on top of it. It allows those products to get absorbed by your skin better and work harder.

best japanese beauty products

#10 — KAO Curel Intensive Moisture Cream

Best Japanese Beauty Products For Sensitive Skin 

This moisturizer is specifically formulated for sensitive skin. The KAO Curel brand, in fact, is a Japanese beauty brand that caters to sensitive skin. It works well for dry skin as well. The moisturizer improves your skin condition and texture. It’s also alcohol-free. It locks in moisture and your skin hydrated for hours. This moisturizer can be all year round. 

best japanese beauty brands
Amazon Japan

#11 — Oshima Tsubaki Camellia Hair Oil

Best Japanese Beauty Product For Hair

Although this is definitely one of the best Japanese hair oils you can find, this is a multi-purpose oil that can be used to improve the health of not only your hair and scalp but also your skin. It contains triolein which is a component of human sebum. This ingredient makes it safe to apply on the skin as well.

See also  Tatcha Vs SK-II Skincare Products

This is one of the best Japanese beauty products that are all-natural and plant-based. It is free of colorants and artificial fragrances so it’s good for most skin types. This hair oil will keep your hair shiny and smooth as it does a good job at taming frizzy hair as well.

If you curly hair that is difficult to tame, you should definitely give this hair oil a try! But it may not be the best option for those with fine hair. 

best japanese beauty products

Check out this best Japanese beauty product here! 

#12 — Koh Gen Do Maifanshi Face Setting Powder

Best Japanese beauty Products By Koh Gen Do

This silky setting powder has a fine texture and is to be applied directly on top of your makeup. This setting powder will keep your makeup foundation all through the day in place, so you look as fresh in the evening as you looked in the morning when you first applied your makeup.

This setting powder by Koh Gen Do gives you a nice matte finish. Apply it to the T-zone area to minimize any shine. This setting powder contains hyaluronic acid which is great for the skin as it keeps the skin moisturised and hydrated! 

Top japanese beauty products
Amazon Japan

#13 — Utena Premium Puresa Golden Jelly Mask 

Best Japanese Beauty Products For Dry Skin

Royal jelly contains skin-hydrating ingredients like amino acids and ceramide. It is also blended with other super moisturizing ingredients that makes this Japanese beauty products the go-to face mask for dry skin!

When you feel like you deserve a spa treatment but don’t have the time (or your bank account says otherwise), put this face mask dripping of royal jelly on and enjoy a relaxing evening. Warning: there is A LOT of jelly on this mask, enough to make a jelly-based dessert. But don’t. I don’t think it’s edible. 

best japanese beauty products for oily skin
Amazon Japan

If you have dry skin, this is the best Japanese beauty product you could ask for. Check it out below!

#14 — DHC Lip Cream

Best Japanese Beauty Products For Chapped Lips 

I’m obsessed with DHC so here’s another of my favorite beauty products by DHC – the DHC lip cream. This lip cream contains the goodness of olive oil, aloe essence, licorice extracts, and Vitamin E that will make your lips soft (read: kissable) and crack-free all through the year.

The lip cream is color-free and doesn’t have any aroma either. I apply a lot of lipsticks which can make my lips really dry at the end of the day. So I apply this lip cream as base before I apply any heavy, matte lipstick on. Works like a charm! The packaging is also real cute!

best japanese beauty products for chapped lips
Amazon Japan

Check out this best Japanese beauty products for dry lips right here! 

#15 — Ettusais Pore Care Serum

Best Japanese Beauty Products For Acne-prone skin, oily skin

This Japanese beauty product, even though marketed as a serum, is more like a cream. The medicated serum is formulated with Vitamin C, glycerol, and AC control oil powder that targets visible pores and dark spots. This is a great option for those with oily or acne-prone skin. But stay away from this one if you have dry skin. 

best japanese beauty products for sensitive skin

Check out this best Japanese beauty products below!

#16 — Lululun Balance Moisture Masks

Best Japanese Beauty Products To Balance Skin Moisture Levels

With this pack of Lululun Balance Moisture masks you get 36 in a pack. Each sheet mask is soaked in serum formulated with honey, aloe vera, and passionfruits. These skin nurturing ingredients soothe, nourish, hydrate and moisturize your skin. Just leave it on for 10-15 minutes and you’ll see the results!

best japanese beauty products

#17 — Tatcha The Silk Canvas Protective Primer

Best Japanese Beauty Products To Hide Fine Lines

Why this product is one of the best is because this silk-infused pressed primer easily glides over your fine lines and wrinkles without settling on it. This helps cover up your fine lines and give you a smooth palette to use your makeup products efficiently. It also has pearly pink and gold pigments that give you a dewy, glowy finish. 

tatcha primer

#18 — Pola Red Ba Cream

Best Japanese Beauty Products For Dry Skin

This cream provides intense moisturization to your skin. Apply the skin before you go to bed and let your skin absorb the Pola Red Ba Cream overnight. It is formulated with lotus-root extract and plant proteins that improve your skin health. 

top japanese beauty products

The best Japanese beauty products are Naturie Hatomugi Skin Conditioning Gel for dry skin. The best Japanese beauty products for sensitive skin is Minon Amino Moist Essential Mask. The best Japanese beauty products for mature skin is the Rohto Melano CC Vitamin C Intensive Anti-Spot Essence. And the best Japanese beauty product to strengthen you hair is the Oshima Tsubaki Camellia Hair oil 

Tatcha Pure One Step Camellia Cleansing Oil

I recently had the pleasure of trying out the Tatcha Pure One Step Camellia Cleansing Oil, and I must say, it has completely transformed my skincare routine. 

See also  How To Choose The Best Japanese Toner | Guide To Getting The Right Japanese Toner For Your Skin!

As someone who values both effectiveness and a touch of luxury, this cleansing oil checked all the right boxes for me.

First and foremost, the packaging exudes elegance and simplicity, which is consistent with Tatcha’s aesthetic. 

The bottle itself feels substantial and is designed with a convenient pump dispenser that makes it easy to control the amount of product you use, preventing any unnecessary wastage.

The texture of the cleansing oil is truly remarkable. It’s lightweight and silky, and a little goes a long way. As soon as you start massaging it onto your skin, you can feel its nourishing properties at work. 

The oil effortlessly melts away makeup, sunscreen, and impurities, making it an ideal choice for both the end of the day and your morning routine.

One of the standout features of the Tatcha Cleansing Oil is how it emulsifies upon contact with water. It transforms into a milky consistency that rinses off cleanly without leaving any greasy residue. 

This means no double cleansing is required, saving time and streamlining your skincare regimen. I found this aspect particularly appealing for busy days or travel.

The star ingredient, camellia oil, is a game-changer. Its rich blend of antioxidants and essential fatty acids not only cleanses but also nourishes the skin. 

After just a few uses, I noticed that my skin felt softer, smoother, and more radiant. It didn’t strip my skin’s natural moisture barrier, which is a concern with some harsher cleansers.

As someone with sensitive skin, I was thrilled to find that the Tatcha Cleansing Oil didn’t cause any irritation or breakouts. It’s formulated without mineral oil, parabens, synthetic fragrances, and other harmful additives, making it suitable for a wide range of skin types.

The delicate, calming scent of the cleansing oil adds to the overall sensory experience. It’s not overpowering and dissipates quickly, making it perfect for those who are sensitive to strong scents.

In conclusion, the Tatcha Pure One Step Camellia Cleansing Oil is a luxurious and effective addition to any skincare routine. 

Its impressive ability to effortlessly cleanse while leaving the skin nourished and hydrated sets it apart from other cleansing oils on the market. 

If you’re looking to elevate your skincare regimen and indulge in a touch of pampering, I wholeheartedly recommend giving this cleansing oil a try. It’s a true investment in the health and radiance of your skin.


  • Gentle and effective
  • Suitable for all skin types
  • Leaves skin feeling soft, smooth, and hydrated
  • Infused with antioxidants


  • Pricier than some other oil cleansers
  • The scent may be too strong for some people

Cure Natural Aqua Gel

I recently had the pleasure of trying out the highly acclaimed Cure Natural Aqua Gel, and let me tell you, it’s a game-changer in the world of skincare. 

As someone who’s always on the lookout for effective exfoliation products, this gel has truly impressed me with its unique formula and outstanding results.

First and foremost, the texture of the gel is unlike any exfoliator I’ve used before. It’s a lightweight, watery gel that feels incredibly gentle on the skin. 

Unlike traditional exfoliators with abrasive particles, Cure Natural Aqua Gel relies on its natural plant extracts to exfoliate without causing any microtears or irritation. 

I was a bit skeptical at first, but after massaging a small amount onto my damp face, I was amazed by the instant transformation. Dead skin cells started balling up right before my eyes, and I could feel the impurities being lifted away.

What’s truly remarkable is how suitable this exfoliator is for sensitive skin. My skin tends to get red and irritated easily, but I experienced no discomfort while using this gel. 

In fact, my skin felt smoother, looked brighter, and had a radiant glow after just one use. The fact that it’s free from artificial fragrances, colorants, and mineral oils is a big plus for anyone who’s cautious about what they put on their skin.

I also appreciate the simplicity of the application process. You don’t need to spend an excessive amount of time using this product. 

After cleansing, I apply a small amount to my face, massage it in circular motions for about a minute, and then rinse it off. It’s quick, hassle-free, and fits perfectly into my skincare routine, whether it’s a busy morning or a relaxed evening.

While the Cure Natural Aqua Gel comes in a relatively small bottle, a little goes a long way. I’ve been using it for a few weeks now, and I’ve barely made a dent in the product. This makes it a cost-effective option considering the impressive results it delivers.

In conclusion, the Cure Natural Aqua Gel has earned a permanent spot in my skincare regimen. It’s a gentle yet effective exfoliation solution that’s suitable for all skin types, especially those with sensitive skin. 

If you’re looking for a product that will leave your skin feeling rejuvenated, smooth, and radiant, I wholeheartedly recommend giving this exfoliator a try. It’s a true game-changer and lives up to its reputation as a miracle exfoliator.


  • Gentle and effective exfoliation
  • Suitable for sensitive skin
  • Natural plant extracts
  • No artificial fragrances or colorants
  • Simple and quick application
  • Cost-effective in the long run


  • Relatively small bottle (but a little goes a long way)

Japanese Beauty Products: FAQs

What is the best Japanese beauty product?

The best Japanese skincare product is the DHC Deep Cleansing Oil. In spite of its light texture, this cleansing oil is very effective. It prevents your skin from drying out and keeps it moisturized. It is especially recommended for individuals with dry skin.

Is SK-II cheaper in Japan?

Yes, if you’re a tourist in Japan. As a tourist, you can indulge in tax-free shopping in Japan. All you have to do is claim tax refund to pay for the product without tax.

Where can I buy Japanese beauty products?

You can buy Japanese beauty products from the comfort of your home through Amazon. Scroll up to get the latest Japanese beauty products online!

Japanese beauty products combine their age-old beauty traditions and modern science to create their world-famous products. The Japanese beauty industry has products for everyone, no matter the skin type.

These best Japanese beauty products are my favorites that I cannot do without. All of these products help me keep my Japanese skincare routine simple but effective. All the products mentioned above have ingredients that make the skin feel young and refreshed.

After using these best Japanese skincare products, I have noticed visible changes in my face and skin. It has become plumper, radiant, and moisturized. I no longer have to worry about skin dryness, pigmentation, and uneven skin tone.

If you are looking for revolutionary products from the Japanese beauty world to change how your skin looks and feels, you must try out these products. I am sure you will instantly fall in love with all of these products, the same way that I have fallen in love with them.

Once you use these products and are satisfied with how your skin feels after this, do not forget to share this secret with your girlfriends. Simply share with them this guide to help them achieve that flawless and beautiful skin. Sharing this secret with your girlfriends will make them love you more than they already do, and you can also discuss your favorite J-beauty products!

Also Read:

  1. Keep dark circles and puffy at bay. Try these Japanese eye creams!

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