Shiseido Vs Supergoop – Which Brand Reigns Supreme?

by Akiva
shiseido vs supergoop

Can’t decide between Shiseido Vs Supergoop? Here’s a comparative analysis between Shiseido and Supergoop skincare. Check it out!

Two prominent skincare brands, Shiseido and Supergoop, vie for the spotlight as they bring their innovative approaches to beauty and sun protection, respectively.

Both Shiseido and Supergoop prioritize skincare innovation and cater to different skincare needs, making them popular choices among beauty enthusiasts worldwide.

Shiseido emphasizes overall skincare and beauty with a wide range of innovative products, while Supergoop specializes in creating high-quality sun protection formulations to safeguard the skin from harmful UV rays.

In this article, we’ll see which brand will reign when it comes to the beauty showdown.

Shiseido Vs. Supergoop

Finding the right brand that aligns with your needs and preferences is crucial. In the vast sea of beauty products, Shiseido and Supergoop stand out as two giants in the industry, each bringing a unique approach to skincare.

While Shiseido focuses on comprehensive skincare solutions, Supergoop specializes in creating top-notch sun protection formulations.

Whether it’s addressing various skin concerns or safeguarding against UV damage, both brands have become synonymous with quality, innovation, and meeting the evolving needs of skincare enthusiasts worldwide. 

Shiseido Ultimate Sun Protection Lotion SPF 50+ Vs. Supergoop! Everyday Sunscreen SPF 50

Shiseido Ultimate Sun Protection offers high broad-spectrum protection against UVA and UVB rays. It has a lightweight and non-greasy formula that absorbs quickly into the skin. The Shiseido sunscreen also provides hydration and helps to defend the skin against photoaging.

Supergoop! Everyday Sunscreen is water-resistant and provides long-lasting sun protection. The Supergoop! Everyday Sunscreen is also formulated with antioxidants to neutralize free radicals and protect the skin from environmental damage.


Shiseido’s sunscreen lotion offers high broad-spectrum protection with a lightweight, non-greasy formula, while Supergoop’s everyday sunscreen provides long-lasting SPF 50 protection with antioxidants to combat free radicals.

Shiseido Essential Energy Moisturizing Gel Cream Vs. Supergoop! Superscreen Daily Moisturizer SPF 40

Shiseido Essential Energy Moisturizing Gel Cream has a refreshing texture that leaves the skin feeling revitalized and supple. The Shiseido gel cream also helps to improve the skin’s resilience and reduces the appearance of dullness and fatigue.

Supergoop! Superscreen Daily Moisturizer combines hydration and sun protection in one product which delivers essential moisture to the skin.


Shiseido’s gel cream moisturizer hydrates and energizes the skin, improving resilience, while Supergoop’s daily moisturizer combines hydration and SPF 40 sun protection, suitable for all skin types.

Shiseido Ibuki Gentle Cleanser Vs. Supergoop! Defense Refresh (Re)setting Mist SPF 40

Shiseido Ibuki Gentle Cleanser removes impurities, excess oil, and makeup without stripping the skin. It lathers into a creamy foam and leaves the skin feeling clean, refreshed, and balanced.

Supergoop! Defense Refresh (Re)setting Mist is a refreshing burst of sun protection throughout the day. It sets makeup, controls oil, and delivers SPF 40 protection. It is ideal for reapplying sunscreen on the go and can be used over makeup without disrupting the application.


Shiseido’s gentle cleanser removes impurities and leaves the skin balanced, while Supergoop’s refreshing mist provides on-the-go SPF 40 protection, sets makeup, and controls oil.

Shiseido Benefiance Wrinkle Smoothing Eye Cream vs. Supergoop! Bright-Eyed SPF 40

Shiseido Benefiance Wrinkle Smoothing Eye Cream provides hydration, improves elasticity, and reduces the appearance of puffiness and dark circles. The Shiseido eye cream leaves the eye area smoother, brighter, and more youthful-looking.

Supergoop! Bright-Eyed SPF 40 contains a blend of light-reflecting pigments that instantly illuminates and diminishes the appearance of dark circles. It is also infused with moisturizing ingredients to nourish and hydrate the delicate skin around the eyes.


Shiseido’s eye cream targets wrinkles and signs of aging, improving elasticity and reducing puffiness and dark circles, while Supergoop’s SPF eye cream brightens the eye area and protects against the sun, with moisturizing benefits.

Shiseido Urban Environment Oil-Free UV Protector SPF 42 Vs. Supergoop! Unseen Sunscreen SPF 40

Shiseido Urban Environment Oil-Free UV Protector has a lightweight, non-greasy formula that is specifically designed for urban environments. The Shiseido UV Protector helps to defend the skin against pollutants and environmental aggressors while controlling excess oil and shine.

Supergoop! Unseen Sunscreen has a gel-like texture that glides onto the skin without leaving a white cast or a greasy residue and is also formulated to be oil-free and can be used as a makeup primer, making it suitable for daily use.

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Shiseido’s oil-free UV protector provides high broad-spectrum protection against UVA and UVB rays in urban environments, controlling oil and shine, while Supergoop’s invisible sunscreen has a lightweight, gel-like texture that is also oil-free and doubles as a makeup primer.

History and Background: Shiseido vs Supergoop

Both Shiseido and Supergoop have established themselves as influential players in the skincare industry. 

While Shiseido brings a rich heritage, scientific expertise, and a comprehensive range of skincare products, Supergoop offers a modern approach to sun protection with clean formulations and a focus on enjoyable user experiences. 

  • Inspiration

Shiseido draws inspiration from both Eastern traditions and Western advancements in science and technology. Supergoop’s inspiration stems from the personal experience of founder Holly Thaggard, whose close friend was diagnosed with skin cancer. This motivated Thaggard to create a brand that would raise awareness about sun protection

  • Philosophy

Shiseido’s philosophy revolves around the concept of “Omotenashi,” which means wholehearted hospitality. While Supergoop’s philosophy revolves around the idea that sun protection should be accessible, enjoyable, and seamlessly integrated into everyday life. 

  • Parent Company

Shiseido operates as an independent entity and is not part of a larger parent company. Supergoop operates as an independent company and is not under the ownership of a larger parent corporation.

What is the difference between Shiseido and Supergoop approaches to skincare?

Both brands have unique approaches when it comes to skincare, impacted by their history and background. Let’s see a comparison of their approaches.

Shiseido takes a holistic approach to skincare while Supergoop focuses Sun Protection

Shiseido combines Eastern traditions with Western advancements in science and technology to develop innovative skincare solutions. 

Moreover, Shiseido emphasizes the importance of understanding individual skin concerns, providing personalized solutions, and enhancing the natural beauty of each person.

The company invests heavily in research and development to discover new skincare ingredients and technologies. 

Also, Shiseido offers a comprehensive product lineup that spans across skincare, makeup, and fragrances. 

Shiseido’s scientific advancements have led to groundbreaking formulations, such as their proprietary ReNeura Technology, which enhances the skin’s responsiveness to skincare products.

The brand’s product range includes serums, moisturizers, cleansers, and treatments that address specific skin needs.

While on the other hand, Supergoop approaches skincare with a strong emphasis on sun protection as an essential part of daily routines. 

The brand believes that sunscreen should be integrated seamlessly into skincare and aims to make it accessible, enjoyable, and effective for everyone.

The brand strives to create lightweight, non-greasy, and comfortable sunscreen formulas that blend seamlessly into the skin. Their sunscreens are designed to be easily absorbed, leaving no white cast or residue.

Supergoop’s product lineup centers around sun protection, providing a range of innovative sunscreen options for different preferences and needs. 

Both Shiseido and Supergoop offer extensive product lines, but while Shiseido covers a wide spectrum of skincare, makeup, and fragrances, Supergoop focuses primarily on sun protection and complementary skincare products. 

Shiseido Vs Supergoop Product Offerings 

Here are some product lineups from Shiseido and Supergoop, let’s check it out.

The Benefiance line from Shiseido is dedicated to anti-aging skincare. It offers a range of products specifically formulated to target signs of aging such as wrinkles, fine lines, and loss of elasticity. 

The lineup includes the Benefiance Wrinkle Smoothing Cream, Benefiance WrinkleResist24 Intensive Eye Cream, and Benefiance Wrinkle Smoothing Eye Cream.

The White Lucent line like White Lucent Brightening Cleansing Foam and White Lucent MultiBright Night Cream are designed to brighten and even out the skin tone, targeting concerns such as dark spots and dullness. 

On the other hand, Supergoop’s Everyday Sunscreen line offers a range of sun protection products for daily use. The lineup includes the Play Everyday Lotion SPF 50, Defense Refresh Setting Mist SPF 50, and Forever Young Hand Cream SPF 40.

These products provide broad-spectrum UVA and UVB protection while being lightweight, non-greasy, and suitable for everyday wear.


  • While Shiseido offers a diverse range of skincare solutions catering to various concerns, Supergoop primarily focuses on creating effective and innovative sun protection products. 
  • Shiseido’s product lineups encompass anti-aging, brightening, and energizing skincare, while Supergoop’s product lineups are centered around different forms of sun protection, including everyday wear and sunscreens with a luminous finish. 

Shiseido Vs Supergoop Ingredients

Shiseido and Supergoop, both renowned skincare brands, offer distinct product formulations. 

Shiseido incorporates advanced scientific research and traditional Japanese skincare techniques while Supergoop focuses on effective sun protection and skincare benefits using broad-spectrum sunscreen and nourishing botanical extracts.

Shiseido combines advanced scientific research with traditional Japanese skincare techniques, offering a wide range of products targeting various skincare concerns

Some key ingredients found in Shiseido products include:

  • Hyaluronic Acid: Shiseido products frequently include hyaluronic acid, a powerful hydrating ingredient that helps retain moisture in the skin. Hyaluronic acid provides intense hydration, plumping the skin and reducing the appearance of fine lines and wrinkles. It also enhances the skin’s overall texture and suppleness.
  • Traditional Japanese Ingredients: Shiseido combines modern scientific research with traditional Japanese skincare ingredients. They often include botanical extracts such as green tea, rice bran, and yuzu in their formulations. These ingredients are known for their antioxidant properties and provide benefits like hydration, soothing, and brightening.
  • Advanced Skincare Technologies: Shiseido incorporates advanced skincare technologies into their formulations. These technologies include their Ultimune Complex, which strengthens the skin’s natural defenses, and WrinkleResist24 technology, which targets the signs of aging. 
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Supergoop specializes in broad-spectrum sunscreen actives, antioxidants, and nourishing botanical extracts to provide reliable sun protection with additional skincare benefits.

Some key ingredients found in Supergoop products include:

  • Broad-Spectrum Sunscreen Actives: Supergoop products rely on a variety of sunscreen actives to provide broad-spectrum protection against UVA and UVB rays. These actives may include ingredients like avobenzone, octinoxate, octisalate, and homosalate.
  • Antioxidants: Supergoop incorporates antioxidants into their formulations to provide additional skincare benefits and protect the skin from free radicals. Ingredients like Vitamin C, Vitamin E, and green tea extract are commonly used.
  • Nourishing Botanical Extracts: Supergoop products often feature nourishing botanical extracts that provide hydration and other skincare benefits. These extracts can include rosemary leaf extract, chamomile flower extract, and sunflower seed extract. 


  • Shiseido and Supergoop offer distinct product formulations with Shiseido incorporating advanced scientific research and traditional Japanese skincare techniques, while Supergoop focuses on effective sun protection and skincare benefits.

Difference In Innovation and Research Between Shiseido and Supergoop

Let’s delve into  the differences in research and innovations between Shiseido and Supergoop to have a better understanding about these skincare brands.

Shiseido is known for its extensive research and innovative approach to skincare. The brand has a long history of scientific advancements and collaborations with leading research institutions. 

Shiseido invests heavily in research and development, aiming to discover cutting-edge ingredients and technologies that can revolutionize the skincare industry

They have their own research centers and laboratories where scientists explore new formulations, conduct clinical trials, and validate the efficacy of their products.

One of Shiseido’s notable innovations is the Ultimune Complex, a unique blend of botanical extracts and advanced skincare technologies

This complex strengthens the skin’s natural defenses, enhances its resilience against environmental stressors, and improves overall skin health. 

Shiseido also utilizes WrinkleResist24 technology, which targets the signs of aging and helps reduce the appearance of wrinkles and fine lines.

On the contrary, Supergoop is a brand that focuses on innovation in the field of sun protection

They continuously research and develop new formulations to provide effective and user-friendly sunscreen products.

Supergoop’s innovation lies in their commitment to creating sunscreens with clean and safe ingredients that are also environmentally friendly. 

They have a strong emphasis on reef-safe formulas, avoiding harmful ingredients like oxybenzone and octinoxate that can damage coral reefs. 

In terms of research, Supergoop conducts thorough testing and evaluation of their sunscreen formulations to ensure their efficacy and safety. 

They prioritize broad-spectrum protection against UVA and UVB rays, utilizing a variety of sunscreen actives to provide reliable sun protection. 

Additionally, Supergoop incorporates antioxidants and nourishing botanical extracts into their products to offer additional skincare benefits and protect the skin from environmental damage.


  • Shiseido’s innovation and research focus on advanced skincare technologies, collaborations with research institutions, and the discovery of potent ingredients. 
  • On the other hand, Supergoop’s innovation lies in their dedication to sun protection, reef-safe formulations, and the inclusion of antioxidants and botanical extracts in their products. 
  • Both brands demonstrate a commitment to innovation and research in their respective areas of expertise.

Shiseido Vs Supergoop Brand Reputation and Values 

Shiseido, a Japanese skincare brand with a history spanning over 140 years, has established a strong reputation for its commitment to quality and innovation. 

The brand is widely recognized for its expertise in skincare and is associated with luxury and premium products. Shiseido has a global presence and is trusted by consumers around the world.

One of Shiseido’s core values is the pursuit of beauty through science. The brand invests heavily in research and development, collaborating with leading scientific institutions to discover advanced skincare technologies and ingredients. 

Shiseido values the fusion of Eastern and Western philosophies, combining traditional Japanese skincare techniques with scientific advancements.

Shiseido’s brand reputation is built on its commitment to continuous innovation and its ability to adapt to evolving consumer needs. 

They value quality, safety, and efficacy, ensuring that their products meet high standards and deliver tangible benefits to the skin.

In contrast, Supergoop has gained a strong brand reputation as a dedicated sun protection specialist. The brand has positioned itself as a leader in the sunscreen industry and is widely recognized.

One of Supergoop’s core values is transparency. The brand is committed to educating consumers about the importance of sun protection and promoting transparency in their product formulations

Supergoop values clean and safe ingredients, avoiding harmful chemicals in their sunscreen formulas.

The brand actively collaborates with dermatologists, scientists, and research institutions to ensure their products meet the highest standards of efficacy and safety

Supergoop values making sun protection a seamless and enjoyable part of daily skincare routines, encouraging individuals to incorporate sunscreen into their lifestyle for healthier skin.


  • Shiseido’s brand reputation is rooted in its long-standing presence in the skincare industry, its luxury positioning, and its commitment to scientific innovation. 
  • Supergoop, on the other hand, has gained recognition as a leading sun protection brand, known for its transparency, clean formulations, and dedication to raising sun safety awareness. 

Shiseido Vs Supergoop Price Range and Accessibility 

Shiseido is positioned as a luxury skincare brand, and its price range reflects this positioning. 

The brand offers a range of high-quality products with prices that are typically higher compared to mass-market skincare brands. 

Shiseido’s pricing is influenced by factors such as advanced research, innovative formulations, and premium ingredients.

While Shiseido’s price range may be higher, the brand aims to provide value for the price through their commitment to efficacy and quality. Shiseido products generally range from around $30 to $200.

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Shiseido’s products often come in sophisticated packaging, reflecting the brand’s luxury image. 

However, it’s worth noting that Shiseido also offers products at various price points to cater to a broader consumer base.

In terms of accessibility, Shiseido products can be found in a variety of channels. They are available in their own branded stores, department stores, specialty beauty retailers, and online platforms. 

Whereas Supergoop positions itself as a more accessible and inclusive brand in terms of price range. The brand offers a range of sun protection products at various price points, making them more affordable compared to luxury skincare brands. 

Supergoop’s pricing is influenced by factors such as the type of product, size, and formulation complexity. 

Their products typically range from $10 to $50, offering a more affordable price 

Their commitment to accessibility extends to their packaging as well. Their products often come in simple, minimalist packaging that emphasizes functionality and ease of use.

In terms of accessibility, Supergoop has focused on expanding its distribution channels to reach a wide range of consumers. Their products are available through their official website, select retailers, beauty specialty stores, and online platforms. 


  • Shiseido is positioned as a luxury skincare brand with a higher price range, reflecting their emphasis on advanced research, premium ingredients, and elegant packaging. 
  • Supergoop, on the other hand, offers a more accessible price range, making effective sun protection products available to a broader consumer base. 
  • Both brands prioritize accessibility through their distribution channels, ensuring that consumers can access their products through a variety of retail platforms.

Is Shiseido Better Than Supergoop?

Both brands have their own strengths and cater to different skincare concerns.

Shiseido is renowned for its long-standing reputation, luxury positioning, and commitment to scientific innovation. 

The brand’s extensive research and development, along with their fusion of traditional Japanese skincare techniques and advanced technologies, make them a popular choice for those seeking high-quality skincare products. 

Shiseido’s wide range of offerings targeting various skincare concerns, such as anti-aging, brightening, and hydration, provide options for diverse needs.

Supergoop, on the other hand, specializes in sun protection and has gained recognition for its effective sunscreen formulations. 

The brand’s emphasis on clean ingredients and reef-safe formulas aligns with the growing demand for environmentally friendly skincare. Supergoop’s commitment to sun safety education and accessibility also sets them apart.

Ultimately, determining which brand is better boils down to personal skincare needs and priorities. If comprehensive skincare with a luxury touch is a priority, Shiseido may be the preferred choice. 

However, for individuals seeking reliable and accessible sun protection with a focus on clean ingredients and environmental responsibility, Supergoop may be the better option. 

Shiseido vs Supergoop: FAQs

Is Shiseido a good skincare brand?

Shiseido is widely regarded as a reputable and high-quality skincare brand. With its long-standing history, scientific research, and commitment to innovation.

Also, Shiseido offers a range of effective products that cater to various skincare concerns, making it a trusted choice for many skincare enthusiasts and beauty experts alike.

Is Shiseido a luxury brand?

Shiseido is considered a luxury brand in the skincare industry. The brand’s reputation for quality, sophisticated packaging, and innovative formulations, coupled with its long history and commitment to scientific research, positions. 

Their brand is a luxury skincare brand that offers premium products and a luxurious experience for its customers.

Is Shiseido worth the money?

Whether Shiseido is worth the money depends on personal preferences, skincare needs, and budget, as its reputation for quality, research, and innovation justifies the higher price point for those seeking luxury skincare, but alternatives may provide comparable benefits at a lower cost.

Is Shiseido good for sensitive skin?

Shiseido offers a range of products suitable for sensitive skin, with many formulations specifically designed to be gentle and non-irritating. 

The brand’s commitment to research and quality ensures that their products undergo rigorous testing, making Shiseido a reliable choice for individuals with sensitive skin seeking effective skincare solutions.

Is Shiseido effective?

With a focus on scientific research, advanced technologies, and premium ingredients, Shiseido formulates products that deliver tangible results, helping to improve the appearance and health of the skin. 

The brand’s long-standing reputation and positive customer reviews further reinforce its effectiveness as a trusted skincare brand.

Is Supergoop skincare clean?

Supergoop is a skincare brand that prioritizes clean and safe ingredients, striving to avoid harmful chemicals like parabens, sulfates, and synthetic fragrances. Their commitment to transparency and rigorous testing processes makes Supergoop a trusted choice for individuals seeking clean skincare products.

Is Supergoop worth it?

Supergoop is widely regarded as a high-quality skincare brand that offers effective sun protection products, including sunscreens, moisturizers, and serums. 

With a focus on clean ingredients and advanced formulations, Supergoop’s products are often praised for their efficacy and positive results, making them worth considering for individuals who prioritize sun protection and overall skincare.

Is Supergoop good for acne prone skin?

Supergoop offers a range of products that can be beneficial for acne-prone skin. 

Their formulas often include ingredients like niacinamide and zinc oxide, which can help soothe and calm inflamed skin, making them a suitable choice for individuals with acne-prone skin.

How long does Supergoop sunscreen last on your face?

Supergoop sunscreen is designed to provide broad-spectrum protection for at least two hours, but it’s advisable to reapply every two hours or more frequently if you’re sweating heavily or engaging in water activities to ensure consistent sun protection.

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