Is Lush Cheaper In Japan? | Prices Of Lush In Japan Vs Australia, US, and UK

by Sanchia Rebello

Is Lush cheaper in Japan? We analyse the prices of Lush in Japan Vs other countries to check if Lush is really cheaper in Japan. Check it out!

The allure of Japan extends far beyond its captivating culture and breathtaking landscapes. For savvy shoppers, it also beckons with a unique promise: affordable luxury. 

When it comes to indulging in cosmetics, toiletries, and bath products, the name Lush often graces the wish lists of many. But a tantalizing question lingers in the minds of those intrigued by this renowned brand: Is Lush cheaper in Japan?

Lush is a popular cosmetics and skincare brand that is known for its fresh, handmade products. The brand is also known for its commitment to ethical and sustainable sourcing. 

Lush products are generally more expensive than those from other brands, but they are still popular with consumers who are looking for high-quality, natural products.

So, is Lush cheaper in Japan? Well, let’s find out!

Is Lush Cheaper In Japan?

Yes, Lush is cheaper in Japan than in most other countries, apart from the UK. I’ve charted a price comparison table below comparing Lush products from different countries like Australia, the UK and the US versus Japan. Have a look below.

ProductJapan (¥)Australia (AU$)UK (£)US ($)
Lush American Cream Conditioner1,50016813.50
Lush ‘Big’ Shampoo1,710338.5015
Lush Bath Bomb1,180 115.508.50

If you observe the price comparison table, you will notice that Lush products are in fact cheaper to buy in Japan, as compared to Australia and the US.

But, the UK sells Lush products cheaper than Japan. Let’s discuss the reasons for these differences in prices.

Is Lush Cheaper in Japan vs. Australia?

Lush is generally cheaper in Japan than in Australia and this could be because the Japanese yen is a stronger currency than the Australian dollar, which means that Japanese consumers have more purchasing power.

This means that they can afford to pay more for goods and services, including Lush products.

Also, the Japanese retail market is very competitive, with many different stores competing for customers. This competition drives prices down, as businesses try to offer the best deals to attract customers. This is especially true for popular brands like Lush.

Is Lush Cheaper in Japan vs. Australia?
Is Lush Cheaper in Japan vs. Australia?

Another aspect is that Lush has a large presence in Japan, with its own stores and distribution network. This allows Lush to keep costs down and offer lower prices to consumers. Lush also has a strong relationship with Japanese retailers, which helps to keep prices down.

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However, there are some exceptions to the rule. Some limited edition Lush products may be more expensive in Japan than in Australia. And, if you are buying Lush products from a small, independent retailer in Japan, the price may be higher.

Overall, however, Lush is cheaper in Japan than in Australia. This makes Japan a great place to shop for Lush products, especially if you are looking for a good deal.

Why is Lush Cheaper in the UK than Japan?

There are a few reasons why Lush products may be slightly cheaper in the UK than in Japan.

1. Currency exchange rates: The British pound is currently weaker than the Japanese yen. This means that Japanese consumers have to pay more for imports, including Lush products.

2. Taxes: The UK has a lower rate of value-added tax (VAT) than Japan. This means that Lush products are subject to a lower tax in the UK, which can make them slightly cheaper. Japan imposes various taxes and import duties on foreign goods, which can significantly increase the final retail price of Lush products in the country.

Why is Lush Cheaper in the UK than Japan?
Why is Lush Cheaper in the UK than Japan?

3. Distribution costs: Lush has a larger and more efficient distribution network in the UK than in Japan. This means that the cost of distributing Lush products to retailers in the UK is lower, which can also make them slightly cheaper.

4. Manufacturing Location: Lush is a UK-based brand, and many of its products are manufactured in the UK or nearby European locations. This reduces transportation costs within Europe, making it more cost-effective to supply Lush products in the UK.

5. Rent and Operating Costs: Retail rents and operating costs in Japan, particularly in major cities like Tokyo, are high. These costs are often passed on to consumers in the form of higher prices.

6. Packaging Regulations: Japan has strict packaging regulations, which may require additional costs for Lush to comply with, potentially increasing the overall price of their products.

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7. Different Market Strategies: Lush may adopt different pricing strategies for different markets based on local competition and consumer behavior. In some countries, they may choose to be more competitive on pricing.

8. Economies of Scale: Larger consumer bases in the UK and Europe can result in economies of scale, reducing production costs and enabling lower retail prices.

Why is Lush Cheaper in the UK than Japan?
Why is Lush Cheaper in the UK than Japan?

These factors collectively contribute to the perception that Lush products are generally cheaper in the UK compared to Japan. However, it’s important to note that specific product pricing may still vary, and occasional promotions or discounts can influence prices in both countries.

In addition to these factors, it is also worth noting that the UK is Lush’s home market. This means that Lush may be more likely to offer lower prices on its products in the UK in order to compete with other brands.

However, it is important to note that the difference in price between Lush products in the UK and Japan is likely to be small. 

For example, a 500g tub of Lush’s Twilight bath bomb costs £7.50 in the UK and ¥1,200 in Japan. This is a difference of approximately £1.50.

Is Lush Cheaper in Japan vs. the US?

Lush products are often considered cheaper in Japan compared to the United States due to a combination of factors. Firstly, manufacturing location plays a significant role. Lush is a British brand, and many of its products are made in the UK or Europe. This proximity to the UK reduces transportation costs within Europe, which are lower than shipping products halfway across the world to the US. 

Additionally, exchange rates play a crucial role. If the Japanese Yen is stronger than the US Dollar, it makes imports from the UK less expensive for Japanese consumers. Taxation and import duties in Japan are typically lower than those in the US, further contributing to the lower retail prices. 

Is Lush Cheaper in Japan vs. the US?
Is Lush Cheaper in Japan vs. the US?

Moreover, rent and operating costs for retail spaces in Japan are notably high, particularly in major cities like Tokyo, leading to a need to recover these costs through higher prices. 

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Furthermore, Japan’s strict packaging regulations might incur additional expenses for Lush, influencing product pricing. These factors combined make Lush products appear more affordable to consumers in Japan compared to the US, where different market conditions and economic factors come into play.

8 Tips For Finding The Best Deals On Lush Products In Japan

Shop at large retailers: Large retailers like ABC Mart and Atmos often have the best prices on Lush products.

Look for sales and promotions: Japanese retailers often have sales and promotions on Lush products, especially during end-of-season sales.

Buy online: You can also find good deals on Lush products online from Japanese retailers. However, be sure to factor in the shipping cost before making a purchase.

Haggle with sellers: Haggling is common in Japan, especially at smaller retailers and flea markets. Don’t be afraid to haggle with sellers to get a better price on Lush products.

Use a shopping app: There are a number of shopping apps that can help you find the best deals on Lush products in Japan. Some popular shopping apps include Rakuten, Amazon Japan, and Yahoo! Shopping.

Follow Lush Japan on social media: Lush Japan is active on social media, and they often announce sales and promotions on their social media pages. Be sure to follow Lush Japan on social media to stay up-to-date on the latest deals.

8 Tips For Finding The Best Deals On Lush Products In Japan

Sign up for the Lush Japan email list: Lush Japan sends out regular emails with news and promotions. To sign up for the email list, simply visit the Lush Japan website and enter your email address in the “Email Address” field at the bottom of the page.

Shop at Lush Japan during the off-season: Lush Japan products are typically most expensive during the holiday season. If you’re looking for the best deals, try shopping during the off-season, such as during the summer months.


In conclusion, the question of whether Lush is cheaper in Japan is not a straightforward one and depends on several intricate factors. 

While Lush is a UK-based brand and often perceived to be more affordable in its home country due to manufacturing proximity and lower transportation costs, the overall pricing in Japan can indeed be competitive compared to some other international markets, including Australia and the United States. 

Japan’s different tax policies, packaging regulations, and economic dynamics can influence the cost structure of Lush products, making them relatively more affordable in Japan. 

However, it’s important to note that individual product pricing can still vary, and various promotions, currency fluctuations, and regional competition also affect the final price. 

Therefore, the affordability of Lush products in Japan, like in any other country, ultimately depends on specific products, market conditions, and the consumer’s perspective on what constitutes a good deal. 

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