Best Japanese Serum 2021 | Get Flawless Skin With Best Japanese Skin Care Brands!

by Erika Shinomoto
best japanese serum

Looking for the best serum for your skincare routine? Check out this list of best Japanese serums for beautiful skin! 

The Japanese cosmetics industry is huge, and the cosmetics brands in Japan spend billions developing the most effective skin care products that work wonders on our skin.

It is no wonder that the industry is booming all over the world. The demand for Japanese skin care products is on the rise; they are trusted by men and women alike, thanks to the brilliant formulations and effective results. 

Here’s the summary of the best Japanese serums. Choose one based on your skin type or concern:

Best Japanese SerumBest ForPrice
Haba White Lady Vitamin C Serum All Skin Types$62.81
Hada Labo Rohto Goku-jun New Hyaluronic Serum Dry Skin$18.75
Kikumasamune Sake Rich Moisture Lotion TonerCombination Skin$17.79
Shiseido HAKU Melano Focus Whitening Beauty SerumDark Spots$129.00
UNO Skin Serum For MenMen$21.99
SK-II RNA New Age EssenceAnti-aging$164.45
POLA Wrinkle Shot Medical SerumMature Skin $142.26
Elixir Enriched SerumSkin Elasticity$59.95
SHISEIDO Ultimune Power Infusing Concentrate NWrinkles$39.89
Dr. Ci: Labo Super White 377VCSkin Brightening$46.80

Our skincare regime could be intensive or quite simple, depending on the skin we have and the care it needs. Some of us only follow the simple rule of C-M-T or Cleansing-Moisturizing-Toning.

However, the others have a more vigorous routine that includes all sorts of skin care products like under-eye gels, spot treatments, essences, face masks, exfoliator and more. 

No matter what your skincare routine is, there is one product you simply cannot skip. It’s the serum. And when it comes to such a great skincare product, no one does it better than the Japanese.

Before we get to the list of best Japanese serums let’s understand how to use serums.

The first step is cleansing. This helps remove all dirt and impurities from your face. Now, after cleansing, you must apply an alcohol-free toner. You should never skip on your toner. 

When we usually apply our toners, we let it soak into the skin before applying our moisturizer. However, the truth is that wet skin is more permeable than dry skin.

So when you apply your toner, do not let it dry. When your skin is damp, apply a dime-size of serum. It will absorb better into your skin.

Top Serums From Japan 2021

#1 — Haba White Lady Vitamin C Serum 

Best Japanese Serum Suitable For All Skin Types

The Haba Vitamin C Serum is all the rage in Japan and is one of the best Japanese serum. It is a part of the brand’s healthy skincare product line, and so contains no parabens, flavors, mineral oils, synthesized tar, colorings, or petrochemical surfactants.

Thanks to the healthy ingredients used in the serum, it does not irritate the skin. It works towards ridding your skin of dryness, dullness, fine lines, age spots, and acne. 

The serum contains bamboo water, clear and natural moisturizer, as well as hyaluronate that helps lock in moisture in the skin. With these ingredients, you will notice a visible difference in your face. Your face will get smoother and softer after regular use. It will improve overall skin tone as well.

The serum also comes with a 6 percent Vitamin C derivative, which works as the anti-aging serum. It offers an intensive focus to make your skin appear younger and more vibrant.

The philosophy behind Haba’s healthy product line is to maximize the skin’s natural healing power. 

Best Japanese skin care brand

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Related: Get all the benefits of a skincare routine in a face mask – Check out these amazing Japanese face masks now!

#2 — Hada Labo Rohto Goku-jun New Hyaluronic Serum 

Best Japanese Serum For Dry Skin

Hada Labo is one of the most popular skincare brands in Japan that has a strong foothold all over the world. It brings to us a range of skincare products that work wonders and help us with our skin woes. 

The Goku-jun Hyaluronic Serum by the brand is yet another product that helps lock in moisture and provide you with that glowing, radiant skin that is soft and smooth. To get the best results, you have to use the product regularly. 

The one thing you need to note is that the serum makes your face very sticky. You will almost feel like your skin has glue on it; it will stick to your fingers.

However, there is nothing to worry about, top it up with a moisturizer to lock in the hydration. It’s one of the best Japanese serum and must definitely be a part of your skin care routine!

Japanese toner lotion

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Related: Check out the best Japanese skincare brands to get the best Japanese skincare products!

#3 — Kikumasamune Sake Rich Moisture Lotion Toner

Best Japanese Serum For Combination Skin

Sake is extremely popular in Japan, and we do see a lot of products with sake added. The Kiku Masamune serum is made from sake, which helps moisturize and tone your skin.

The sake used in the serum is brewed from the finest rice to make sure you only get the best quality. The serum is rich in texture and it spreads evenly on your face. Thanks to the consistency, it penetrates deeper into the skin to make sure you get effective results. 

The serum contains sake, but other than this major ingredient, it also contains 12 kinds of amino acid. It helps keep your face moist and hydrated.

It also contains three kinds of ceramides, two kinds of Vitamin C derivatives, as well as moisturizing ingredients.

It tones your skin to give it a smooth texture. After applying, you will notice that your skin has become firmer. I mean, how can this not be one of the best Japanese serums!

sake skin softeners

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Related: Here are some affordable and awesome Japanese drugstore products for you!

#4 — Shiseido HAKU Melano Focus Whitening Beauty Serum

Best Japanese Serum For Dark Spots

Shiseido is one of the top Japanese beauty brands and for a good reason. Shiseido’s skincare range is all the rage not only in Japan but all over the world.

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If you have dark spots and pigmentation then Shiseido Haku melano foucs whitening beauty serum is the best Japanese serum for you!

This Japanese serum was developed after over 100 years of skin research in pigmented spot prevention. It works to suppress the melanin production under the skin to promote dewy and clear skin!

Related: Keep those fine lines and wrinkles at bay with these anti-aging products from top Japanese skin care brands!

#5 — UNO Skin Serum For Men

Best Japanese Serum For Men

Most of us still think that a skincare regime is for women, but let’s face it: it’s not true. Men need to take care of their skin as well.

They have a skincare routine too that helps them keep their skin concerns at bay. A skincare routine cannot be complete without a serum, even for men.

The UNO skin serum for men is a perfect choice and is the best Japanese serum for men in the market. It contains the super skin-loving ingredient – the wonderful hyaluronic acid.

The acid locks in moisture and makes the skin look hydrated and glowy. Apart from this, the serum also helps shrink pores, soothes and nourishes the skin with its moisturizing properties. 

The serum contains 100 percent natural water collected from the foot of Mount Fuji. It will make your skin feel softer, smoother, and more radiant. You will also see a noticeable difference in your pores. 

Best Japanese moisturizer for oily skin

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#6 — SK-II RNA New Age Essence

Best Japanese Serum For Antiaging

SK-II is one of the most luxurious skincare brands and this serum is priced accordingly as well. A bit on the expensive side, this RNA serum by SK-II is worth every dollar!

It’s lightweight and works towards improving your skin texture to make it smooth and plump. It adds moisture to the skin and also reduces wrinkles. 

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Related: Get smooth, soft skin with these nourishing Japanese body scrubs. Check it out!

#7 —  POLA Wrinkle Shot Medical Serum 

Best Japanese Serum For Mature Skin 

Wrinkle shot medical serum by Pola is a clinically-formulated serum that effectively reduces wrinkles and fine lines within 2-3 weeks of regular use.

The company uses its patent ingredient NEI-L1, which was developed after 15 years of research in anti-aging ingredients. 

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#8 — Elixir Enriched Serum

Best Japanese Serum To Improve Skin Elasticity 

This Japanese serum is lightweight and formulated with Satsuma Mandarin Peel Extract, Mangosteen Bark Extract, Inositol, Soapberry Extract, Turmeric Extract.

It doesn’t feel sticky on application. It intensely hydrates your skin and leaves a subtle refreshing fragrance. The serum works to improve skin elasticity and texture.

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#9 — SHISEIDO Ultimune Power Infusing Concentrate N

Best Japanese Serum For Wrinkles

The serum is packed with skin hydrating and moisturizing ingredients. It deeply moisturizes skin and leaves you feeling fresh. The formula is a bit thicker than most serums but doesn’t feel too sticky after application. The serum helps your skin retain moisture all day. It has a subtle refreshing fragrance. 

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Related: Keep smelling fresh always with these refreshing Japanese deodorants. Check it out!

#10 — Dr. Ci: Labo Super White 377VC

Best Japanese Serum For Skin Brightening

This Japanese serum does a pretty good job of hydrating your skin. The texture is more cream like so it’s easy to apply on specific areas that need to be taken care of. The bottle has a small window where you can see how much of the product you still have left!

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#11 — SK-II Genoptics Spot Essence

Best Japanese Serum For Mature Skin

What I absolutely love about this Japanese serum is the sleek packaging. And when it comes to the product it definitely won’t disappoint you either! The hydration levels on this Japanese serum is great! It’s formulated with Nicotinic acid amide W, D-pantothenyl alcohol.

best japanese serum for oily skin

Because of the alcohol content, it’s not the best solution for dry skin but works great for other skin types. It prevents spots and makes your skin real smooth.

It’s easy to apply and spreads well too. The serum gets absorbed into the skin very well and pretty quickly! 

Check out this best Japanese serum below!

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#12 — Albion Upsurge Solution

Best Japanese Serum For Rough Skin

The next best Japanese serum on this list is by Albion, a pretty popular Japanese skincare brand. It has a really relaxing elegant scent that will give you luxurious spa-feels.

Formulated with royal jelly extract, it hydrates your skin and prevents spots, rough skin, and fine lines. The serum helps your skin retain moisture through the day.

The serum is packed with moisturizing ingredients that soothe irritation and reduce pigmentation. Give this best Japanese serum a try! Check it out!

top japanese serum

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Related: Get rid of dead skin cells, dirt and grime with these nourishing Japanese body washes. Pick one that best suits your skin type here!

#13 — MUJI Aging Care Moisturizing Essence

Best Japanese Serum For Dry Skin

Here’s another best Japanese serum from the very popular Japanese brand MUJI. This serum is meant to make your skin firmer and preserve moisture.

It’s a good option for dry skin and to reduce signs of aging. This Japanese serum for face uses natural water from Japan’s Kamaishi prefecture. The serum is infused with nourishing botanical ingredients like Arnica, Pomegranate, Raspberry, and rose.

The serum helps moisturize and tighten skin and also improve skin elasticity. It also contains water soluble collagen. It’s free of synthetic fragrance, colorants, and mineral oils.

best japanese serum

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Top Picks for Best Japanese Serum

Which is the best Japanese serum?

Using the right serum for your skin is extremely important as they concentrated solutions that are formulated to penetrate deep into your skin. I found the Pola wrinkle shot medical serum to be the best Japanese serum of the lot, after having reviewed several Japanese serums. And here’s why:

Pola wrinkle shot medical serum is a clinically-formulated serum that contains the company’s patented ingredient called NEI-L1 that was a result of 15 years of research in anti-aging solutions. Priced at $150.00 on Amazon, the serum visibly reduces signs of aging like wrinkles and fine lines. The product claims to show visible results within 2-3 weeks of consistent use. This Japanese serum has won several beast beauty products awards from top women’s magazines and @cosme in Japan. It is free of artificial colors and fragrances. It is especially recommended for mature skin.

Follow this up with a moisturizer. If you have acne-prone skin though, use a moisturizer specially formulated for acne-prone skin. If you can, keep your moisturizer in the fridge. When you apply the moisturizer cold, it pushes blood away from your face, creating a vacuum effect. So with this, the ingredients in your serum penetrate deeper giving you the desired results. 

Also, make sure that you only use a dime-size amount of serum. We often think that lathering excess serum will give us results fast, however, that is far from the truth. Our skin is like a sponge and it can only hold as much. As a result, whatever cannot be soaked by the skin will simply sit on top of the skin, which is nothing but wastage of a good product.

Best Serum In Japan FAQs

Which is the best serum in Japan?

Our experts tested and rated the following Japanese serums as the best Japanese serums: 

  • Haba White Lady Vitamin C Serum  – All Skin Types 
  • Hada Labo Rohto Goku-jun New Hyaluronic Serum – Dry Skin 
  • Kikumasamune Sake Rich Moisture Lotion Toner – Combination Skin 
  • Shiseido HAKU Melano Focus Whitening Beauty Serum – Dark Spots 
  • UNO Skin Serum For Men 
  • SK-II RNA New Age Essence – Aging skin
  • POLA Wrinkle Shot Medical Serum – Mature Skin  

When to use face serum?

It’s recommended to apply serum twice a day. Serum is applied after toning and cleansing and before moisturizing. Apply a sunscreen if you’re stepping to protect the benefits the serum delivers to your skin.

How to apply serum?

Use 2 fingertips to apply the serum. Gently pat it on and smoothen it. You don’t have to massage it in too much, very lightly just enough to smoothen and spread it. Let the serum absorb into your skin on its own. Wait for 3-5 minutes and then apply a moisturizer according to your skin type.

Do you use serum or moisturizer first?

You first apply serum and then layer it on with a moisturizer. Serum is applied to deliver concentrated active ingredients deep into your skin. When you apply a moisturizer over it, the moisturizer ensures that it seals it in for maximum benefits!

When should I start using serum?

The best age to start using a serum is when you’re in your late 20s and early 30s. First signs of aging are usually observed during late 20s. It’s best to include a face serum according to your skin type when you hit 27 or 28 years of age. Face serum will slow down the aging process and give you beautiful, youthful, and radiant skin.

Enhance your skincare regime with the best Japanese serums!

These were some of the best Japanese serums that will zap away your skin concerns to give you a glowing, smooth skin that feels soft to touch. Add any of these best Japanese serums to your skincare routine to see effective results. 

Using a serum regularly can give your skin a firmer and smoother texture. You will also notice that your pores have shrunk and there is an increase in moisture levels. However, serums only moisturize to a certain extent. To ensure your skin does not feel dehydrated, always follow a serum with a moisturizer. 

You can use a serum depending on your skincare routine. You can apply it in the morning, at night, or both. However, if you are in the habit of using a Retinoid in your nighttime routine, you may not want to use a serum in conjunction. The combination of these two products may lead to irritation. 

Also, it is important to skip serums if you have skin conditions like eczema or rosacea. This is so because using serums can aggravate the condition. 

The most important thing to note? Do not overuse the serum thinking it will reap you more benefits. 

Also Read:

  1. Add the best cosmetic products to your beauty collection! Check out these best Japanese beauty products!
  2. Complete your skincare routine and perfect your makeup with Shiseido’s best products! Check it out!
  3. Protect your skin from the harsh UV rays with these amazing Japanese sunscreens!

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